(Minor Certified by FETAC Level 5 L20146)
THIS COURSE IS NOT AVAILABLE FOR FEBRUARY 2010
This course has been developed to provide learners with an understanding of the advertising element of the marketing communications mix. Its purpose is to explain how advertising campaigns are planned, developed and assessed, the management of an agency and key skills of its constituent parts, client/agency relationship, the function of specialists and ethics and controls in advertising.
COURSE CONTENT
This course consists of 6 units.
- Introduction to Advertising
- The Client/Agency Axis
- Media
- Creativity
- Planning Advertising Campaigns
- Research and Control
As the full syllabus usually consists of approximately 4 pages we recommend that before enrolling prospective students should access the FETAC website and read the following: full syllabus, the assessment process, and credit value.